Our story

Founded on February 22, 2005, Luccello has established itself as a prominent name in the luxury jewelry and watches industry.

For nearly two decades, the brand operated primarily in the B2B and wholesale sectors, supplying superior-quality diamond jewelry and high-end timepieces. With the owners bringing over 30 years of expertise, Luccello has recently evolved to focus on the B2C market segment, offering exclusive, handcrafted pieces directly to consumers.

Luccello's transition embodies its commitment to delivering unparalleled value and luxury. By maintaining in-house manufacturing and eliminating middlemen, the brand ensures premium quality at competitive prices.

A Dazzling Selection of Gold Diamond Jewelry and Watches

Why Choose Luccello?

Quality

We use premium materials and offer authentic, certified products.

Craftsmanship

Our jewelry is crafted with the utmost precision and attention to detail.

Personalization

Explore engraving and custom design options to make your piece truly unique.

Exclusivity

Our designs are exclusive, and our jewelry is rare and distinctive.